Active Courses

The Comprehensive Revenue Management Course is designed to provide participants with a thorough understanding of the principles and techniques of revenue management. The course is divided into four parts - Fundamentals of Revenue Management, Intensive Revenue Management, Revenue Management for Electronic Distribution Channels, and Digital Marketing in the Hospitality Industry.

The Fundamentals of Revenue Management section covers the basics of revenue management, including pricing strategies, demand forecasting, and performance measurement. The Intensive Revenue Management section dives deeper into advanced concepts such as dynamic pricing, overbooking, and length-of-stay controls. The Revenue Management for Electronic Distribution Channels section focuses on managing revenue through electronic channels such as online travel agencies, while the Digital Marketing in the Hospitality Industry section covers the latest digital marketing strategies for hotels and resorts.

By taking this course, participants will gain a comprehensive understanding of revenue management and digital marketing in the hospitality industry. They will learn how to implement effective pricing strategies, optimize revenue through various channels, and leverage digital marketing tactics to increase revenue and profitability. The course also includes case studies, exercises, and simulations to help participants apply the concepts learned in real-world scenarios.

Upon completion of the course, participants will be equipped with the knowledge and skills needed to develop and implement effective revenue management and digital marketing strategies that can drive sustainable growth and profitability for their hospitality businesses.

This course, "Introduction to Hotel Revenue Management," covers the fundamentals of revenue management in the hospitality industry. Participants will learn about revenue management concepts and their roots in various fields of study.

The course covers myths surrounding revenue management and introduces techniques for forecasting, market segmentation, and competitor analysis. It also explores other disciplines related to revenue management, such as the 4Ps/7Ps of marketing, consumer decision-making processes, and revenue management in finance, psychology, and strategic management.

The course covers economics fundamentals, including product perishability, limited capacity, high fixed and low variable costs, unequal demand throughout the day/week/month/year, the possibility to forecast demand, the possibility to segment market demand, different price elasticities of market segments, different willingness to pay of market segments, and the possibility for advance booking.

Participants will also learn about value-based pricing, market-based pricing, and dynamic pricing strategies for e-distribution channels.

This course is focused on the revenue management process in the hospitality industry, covering topics such as data collection and analysis, forecasting, pricing, inventory management, channel management, and reporting. Participants will learn about inventory management techniques, including pricing and inventory control, fencing and restrictions, group displacement analysis, and overbooking management.

The course covers market segmentation and distribution channel strategies, including different types of hotel customer personas, behavioral segmentation strategies, buying processes, and influences on buying behavior. Participants will also learn how to manage traditional distribution channels of hotels, such as the corporate market, travel agency, and tour operator.

The course covers how to create an efficient rate structure for hotels, including for corporate market, travel agency, and tour operator customers. Additionally, participants will learn about revenue management for other revenue-generating functions, including food and beverage, events and meetings, spa and wellness services, retail, tours and activities, and parking.

This course focuses on Electronic Distribution Channels and how Revenue Management concepts can be applied to manage them. The course covers the classification of distribution channels, including Direct and Indirect Channels, Search Engines and Meta Search, Online Travel Agencies, BedBanks, and Hotel Websites.

The strategic use of Online Travel Agencies (OTAs) is also discussed, including their advantages and disadvantages, and how to select the right OTA partners for a hotel. Participants will learn how to identify key functions to increase revenue for online travel agencies, including performance reports, demand forecasting, competitor analysis, ranking factors, visibility boosters, campaigns, and promotions.

Overall, this course provides an in-depth understanding of how to optimize electronic distribution channels to increase revenue and drive business growth.

Digital Marketing in Hospitality Industry is a course that helps hospitality industry professionals leverage digital tools to market their business effectively. The course provides a comprehensive understanding of the fundamentals of marketing and how digitalization has transformed customer decision-making. Students will learn how to develop a comprehensive digital marketing optimization strategy, create social media content calendars, and use email marketing to their advantage.

The course covers several topics, including the Strategy Canvas, Competitive Advantages, Unique Selling Points, Value Statement, Product Positioning, Price Positioning, Brand Image, Brand Value, and Reputation Management. Students will learn how to define their target audience, conduct a website audit, and develop a content strategy to optimize their website for search engines. The course also includes strategies for using social media to engage with customers, building a guest database, and creating a positive user experience.

The course also explores direct reservations strategies, including repeat guests, email, call, social media, and walk-in reservations. Students will learn how to ensure the best rate on their website, offer exclusive offers and special packages, and build a guest database to foster repeat business.

In summary, Digital Marketing in Hospitality Industry is a valuable course for anyone in the hospitality industry who wants to leverage digital tools to grow their business. The course covers all aspects of digital marketing, from social media to email marketing to website optimization, providing students with the knowledge and skills they need to create an effective digital marketing strategy that drives bookings and builds brand awareness.

The course "Strategic Planning – Hotel Business Plan" covers various aspects related to the hotel industry and business strategy. The course begins with an executive overview of the hotel business positioning and brand model, followed by an introduction to the Balanced Scorecard information.

The course then focuses on the strategy overview, where the key operating departments such as room, food and beverage, wellness, and others are discussed. The course also includes budget year goals and objectives, a 5-year strategic outlook with key events, market overview, market conditions, hotel SWOT analysis, and expected or recent supply changes in the market.

The staffing overview covers compensation and benefits for two sections. The proposed capital expenditure plan is discussed twice, followed by the financials section which includes the yearly business plan P&L, room sales overview by segment, cash flow forecast, key metrics, P&L by quarter, and other supports such as the house profit margin bridge and theoretical flow-through analysis.

Lastly, the course ends with the exception-based critique, STR analysis, and organization chart. Overall, the course provides a comprehensive understanding of the business outlook and strategy for the hotel industry."